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Making the Digital Pivot

Wednesday, May 19th, 2021

Has your company made the digital pivot?

 

2020 has been a difficult year for many, but businesses that chose to invest in their website, search engine optimization, and social media advertising have seen the difference. While this past year may have been hard to get people to physically come to your store, many businesses went the route of bringing them in virtually.

As businesses open back up and restrictions are lifted, many businesses will once again be operating at 100%, but if 2020 taught us anything it is that we should expect the unexpected. Although businesses might be open at 100%, in-person sales and traffic may still be impacted or down after the initial “rush” of the summer. This is why it is important to make sure that your website is designed ready to handle sales online and properly displays the services you offer. Search engine optimization is so important because you want potential customers searching for services that you offer to find your website right near the top of the results.  It is also why many have directed funds that were previously used to bring people in physically and made the digital pivot to allocate those funds into email marketing, and social media advertising.

 

Do not allow this information to overwhelm or confuse you, at WebLeaps we are here to help. By partnering with us you can concentrate more in the business then on the business.


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