Friday, November 18th, 2022
Your website is THE MOST IMPORTANT piece of your business online presence. Many businesses have a website, but some rely mainly on social media as the method of choice to provide information to their clients. Social media is a great tool, but it needs to be used as a bonus in addition to your website.
Social media should be used as a cost-effective way to advertise your business and to make new connections that you may not have made otherwise. It should never be used as the main (or a large) source of your business content online as features can be changed/removed causing your information to appear less frequently, companies can be sold, and at any time that flow of traffic from social media can disappear. Treat your website as the main course and social media as side dishes. They work great together, but if you are missing a side dish, your meal isn’t ruined.
With your website as the centerpiece of your business presence online, it is important to make sure that information and pictures are added/updated and your products/services are kept up to date.
The other important part to keep in mind is that you need ownership of your website. With WebLeaps, you have complete control over your website and the content on your website. You own it and any files/software we use or create can be moved at any time, you are not “stuck” using us. Unfortunately, that is not the case for websites created through 3rd party “do it yourself” website builders. Your website only works on their system and if you want to move it you can’t, it needs to be rebuilt so you are not actually saving money like you thought you would be. If you have any questions about this whether you are a client of ours or not, we’d be happy to speak with you, call 570-629-6980.