AI Search Optimization
Answer Engine Optimization (AEO) for today's AI-powered search
We offer Answer Engine Optimization (AEO) to help your business be better understood, mentioned, and cited by AI-powered search tools when potential and existing clients ask questions about your products and services.
What is AEO?
You have probably heard the term SEO for a long time. But for many people, AEO is a newer term.
SEO stands for Search Engine Optimization, while AEO stands for Answer Engine Optimization. While SEO focuses on helping your website appear in traditional search results, AEO focuses on helping your business and website content become more visible in AI-powered search and answer results.
People are increasingly using tools like ChatGPT, Google AI Overviews, Claude, and other AI platforms to find answers, products, and services. As the way people search continues to change, it is important to have a website that is structured and written in a way that helps AI understand your business, your services, and the information you provide.
What is the difference between AEO and SEO?
SEO and AEO are similar, but they focus on different ways potential customers search for information. AEO works alongside SEO to help your website stay visible as search continues to evolve. Both are designed to help your business get found by potential customers.
SEO gets your business found
With SEO we optimize your website for traditional search engines, local search, and the people actively searching for your products and services.
AEO helps AI understand your business
With AEO structure your website and content so AI-powered search tools can better understand your business, services, expertise, and answers - increasing the opportunity for your business to be mentioned or cited in AI-generated results.
Do I need SEO, AEO, or both?
If you already have SEO on your website, you have a good foundation for what comes next - AEO. AEO builds upon many of the same SEO practices while adding strategies to help AI-powered search tools better understand your business.
SEO and AEO are complementary services. If you already have SEO and want to add AEO, we can build on the work that has already been done. If you do not currently have either service, we can work on both together to build a strong foundation for traditional search and AI-powered search.
Our goal is not simply to help your website rank for keywords.
We want to help your business be found, understood and considered - whether someone is searching with Google, asking a question through an AI-powered search tool, or looking for a business like yours in their area.
SEO remains an important foundation. AEO builds on that foundation for the changing search landscape.
How does AEO work?
When someone asks an AI-powered search tool a question, the AI needs to understand what they are looking for and find information it can use to answer.
AEO helps your website provide that information clearly.
We review and optimize your website so AI-powered search tools can better understand your business.
The same way that we do not guarantee ranking organically #1 on Google (and you should be cautious of any company that does), the goal is not to guarantee that an AI tool will recommend your business. Instead, AEO helps give AI-powered search tools the information and structure they need to better understand your business and consider your website when generating answers.
Monthly SEO + AEO Services
SEO and AEO are ongoing services. As search and AI-powered results continue to evolve, your website needs continued updates and optimization to stay relevant and visible.
Our monthly SEO + AEO service includes ongoing monitoring, content and on-page improvements, technical updates, identifying new search opportunities, and monitoring your visibility across AI-powered search.
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