Friday, February 3rd, 2023
Imagine showing up to work, a special event, or a family reunion in a Halloween Costume. It’s safe to say you might get some looks, feel out of place, or wonder if you missed the memo. What if you arrived an hour before a party, or two hours after it ended? Would you feel confused?
This is how some business owners unknowingly treat their customers with their outdated website. Many business owners tend to think that because they have a website built, they’re good and they can scratch that off the list. But what if you had a customer show up after hours, or on a day that you are closed, because the hours on your website are wrong? What if they were expecting to pay a certain amount for an item only to arrive and feel swindled because the price is greater in person? Keeping your clients informed and in the loop of your services, products, policies, hours and other information is very important!
In addition to regular updates, did you know that if your website is 3 years old that it’s considered time to redesign it? Many business owners think that simply having a website is enough and they can just leave it be. This is not the case, in fact many leading companies, resources and articles suggest that you should REDESIGN your website every 1.5 – 2.5 years!
Regardless of what field your business is in, the fact remains that over 95% of medium to large businesses have a website for their business. Yet 36% of Small Businesses did not even have a website in 2021! While over 92% of those 36% are planning to have a website built, or in the process of having one built, the number is still staggering!
By not keeping your website updated or having it redesigned every few years, you truly are missing out. When you factor in the cost it takes to design / redesign a website the return on your investment is more than worth it.
A study shows that 79% of small business owners with a professionally built website expect to see at least a 25% growth rate in the next 3-5 years, compared to 64% of those without a professional website.
Roughly 85% of consumers use the internet to discover and find local businesses? Are you missing out on that percentage?
Now is a great time to put in a call to WebLeaps to discuss the website design / of your business website. Start by calling 570.629.6980